Some Weirdest Myths of SEO in 2018

Read

It’s 2018, and search engine optimization is vital to your overall effective digital marketing strategy. So, what does it take to rank high in the search engines? Sure, you’ll read about all kinds of ways to improve your SEO rankings. However, many factors are in conflict with others, leaving us to question whether or not we should choose one strategy or another. Below are three common SEO myths that have been proven wrong, along with some real-life examples to debunk.

1. You Should Not Build Links For SEO

The Myth

It’s been stated for many years that the search engines have a strong distaste for unnatural links or any links that might manipulate page rank. Many have believed this might be considered part of a link scheme and a violation of Google’s guidelines.

The Evidence

Links remain the search engine’s strongest ranking signal. The real value in link building becomes quality over quantity. The more quality links a website has, the more Google will reward that site for their link building efforts, thus increasing the page rank for that website.

2. Clicks Don’t Influence Rankings

The Myth

Google’s official position on whether or not search engine click-through-rates have an impact on rankings has been skewed and inconsistent. Leading search engine optimization experts in multiple industries to believe that click data is too noisy and clicking is easy to spam, thus making it difficult to be used as a ranking signal.

The Evidence

There is a significant amount of evidence against this, mainly starting with Google’s guidelines on using clicks for rankings. Clicks in real time seem to affect rankings. For example, a page that is listed in the top 10 of Google will rank higher if people who click on that page spend significantly more time on that page than on other results in the top 10. Google will reward the page that has users who stay on that page longer than others because that page provides a more meaningful and long-lasting user experience for the searcher.

3. Keywords Are No Longer Important

The Myth

With Google updates such as Penguin and Hummingbird, many were left wondering if their overall SEO strategy had to change due to keywords being replaced by concepts and topics. Plus, they wondered if keyword targeting makes sense anymore.

Read also : How Much You Pay for SEO Services In 2017 ?

The Evidence

There is no doubt that Google and other search engines have changed the way search is conducted, such as voice recognition and autocomplete search. However, this does not make the implementation and usage of keywords any less important. Search is still a user-intent-based experience, so keyword usage and dynamic population of metadata within search engines will still influence click thro

Read More Add comment

Google Voice Search, The Future of India

By Seology Blog

Read

1 Comments

Google Voice Search, The Future of India

With smartphones getting cheaper and reaching millions of hands every day, the world is going completely mobile. Previously people used to talk over phones; now people are busy talking with their phones... only.

It is estimated that over 20 per cent of mobile searches are voice searches. Teens and adults are using the voice search functionality to perform various tasks - to call someone, ask for directions, find out about movie times, get help with homework, etc. The way in which people use search engines is shifting to the quicker method of voice search. All thanks to Google's commercials that say "Talk to Google".

To bring more precise answers, search engines are also pushing local results forward on the basis of search relevancy. If on says 'hospital near me' to Google, notice that Google displays all possible local listings of hospitals that are in close proximity to one's current location. For local searches, the search engine might need the location feature enabled on the smartphone.

50 Google Now Voice Commands

Voice search is also synonmously popular as a personal assitant like Siri for iPhones, Google Assistant on Android and Cortana on Windows. The popularity and adapability of voice search is increasing so rapidly that dedicated voice search device/personal assistants like Amazon Echo and Google Home have made their way into large number of homes.

All these personal assistants fetch information from various sources like Yelp, City Search, Yahoo! Local, Reserve Travel, Open Table and local directories for local searches. Listing of category-specific search platforms, like Zomato for food/restaurants, MagicBricks for property, Nearbuy for deals, etc., can also be seen in top search results for various local voice search queries.

So, all you business minds out there, don't forget to ask the SEO expert to get your business listed on relevant local listing sites and directories. Also, Google's free business listing service known as 'Google My Business' plays a major role in local searches. With the help of SEO efforts, like ensuring site crawability by search engines bots, and optimising content with essential business information like 'Name', 'Address', 'Phone Number', 'Directions' and other information asked for through voice search, businesses can attain the top position in voice search results.

In the future, voice search will completely change the face of conventional search where people used to type short and precise phrases on tiny screens. Voice search is making search more conversational, natural and detailed, resulting in the need for more enhanced and optimised content as per the user's need.

Read also : Google launched a program that helps people find the Qibla

People don't use voice search as they do conventional 'typing' search. In voice search, a user will talk in detail, say, in question format, or with more intricacies, for example, 'find movie show near me at 9:00 pm'. This would require businesses to generate content in a more customer-centric way, think about how a customer speaks, and also consider the type of questions and thoughts that come into the customer's mind while searching.

Businesses will also need to take into consideration the longer words and phrases that are used in actual speech. To tune content relevance and accuracy to voice search results, SEO is a must in general. With the help of SEO, businesses would be able to enhance visibility in voice search results by targetting long-tail keywords and optimising content on the basis of voice search behaviour and trends. Also, insights about website analytics gathered from the SEO team could help businesses alter content strategy and assess it on various parameters like location traffic, page traffic, category interest, consumer consumption behaviour, etc.

The increasing number of voice searches in India is the reason Google is constantly putting efforts into understanding local Indian languages and accents. To win the race of voice search, SEO will play a major role for businesses in the days ahead. To come up in the top search results and stay lighting fast in feeding content to user, SEO will be crucial.

To prove this, sample this research finding by Google: Mobile bounce rate is 9.56 per cent higher than desktop. This is because the mobile user quickly switches to another result when they find the previous result poorly optimised or when there are other issues like poor page speed, low quality content, low relevance of the content, etc.

So, folks! Don't just stick to typing words and optimising websites for conventional searches; choose the road of Voice Search SEO and stay ahead of competition.

Read More Add comment

Google launched a program that helps people find the Qibla

By Seology Blog

Read

0 Comments

Read More Add comment

how to setup the Blogger Comment and Post

By Seology Blog

Read

2 Comments

how to setup the Blogger Comment and Post

HI, Friends, I had given you 3 tips to increase the Domain Authority in the previous post and today we will tell you how to setup the Blogger Comment and Post. Well it is easy, but every time many people think that a new blog should be made. So I'm writing this post for new starters.

Setup the posts and comments

We know that blogger or blogspot is a platform where any person can create a free blog. Thousands of blogs are running on Blogger these days but many people suggest to use WordPress because it gives the best feature. I believe if you are a new blogger then you should start with Basic because mostly in blogger if you have to add or setup, then you have to edit the template first and it's great for a blogger to start blog and learn template editing. It also teaches the use of HTML, CSS, Java scripting and much more. So Blogger is a better platform for a new blogger. So today I'm going to tell you about the comment and post setup and it is very important for a blog

Read also: Google developed a school to help kids fight against hacking

How To Setup Blogger Posts And Comments

First log on to Blogger
Click Settings
Now click on Post and Comment
now you will see the post and comment settings options over here. Those who have to set up for your blog

Post Setting :

show at most - In this option you can fill the number of posts which will be show on your blog's homepage, Meaning of how many posts you want to show on your blog's homepage. the same thing is filling here like 1,2,3,4,5 as much as you want to fill.
Post Template - In this field if you want to add the default word to your post, you can fill that word here, Which will show in every blog post. Well you can leave this option blank too. There will be no problem in this.
Showcase Image with LIghtbox - Select it with YES, Because when someone clicks on the image while reading your blog content, he will get another option. Also the black background will appear around the image. This is a good option. So for image select it by clicking on Yes.

Comments Setting :

Here you get a comments related option. Who should fill the blogger with the attention which should be filled with care like Comment location, Who can comment, Show word verification, Comment moderation, Show backlink, Comment form message.

Comment location - Here you get 4 options of which you have to choose one like Embeded, Full page, Pop-up window and Hide. It's best to choose embedded in it.
Who can comment - You also get 4 options in which you have to choose one like Anyone, Registered user, Use with google accounts and Only member of this blog. It's best to choose Anyone in it.
Show word verification - When someone comments on your blog, they need to do Verification only then will the comment be displayed on your blog. this option is very good.
Comment moderation - Here you get 3 options like Always, Sometimes and Never. It's a good idea to choose Always.
Show backlink - Choose hide for better results.
Comment form message - Here you can leave a message for your blog commenter. Which will appear above your comment box.

So in this way you can setup posts and comments for the blog. If you have any problem, you can ask through the comment. I will do my best to give suggestions about your problem. I hope you like this post

Read More Add comment

Google developed a school to help kids fight against hacking

By Seology Blog

Read

0 Comments

Google developed a school to help kids fight against hacking

Google is launching an educational program and it designed to teach kids about phishing, passwords, internet harassment, and some other internet safety issues. It's Called “Be Internet Awesome,” it includes a classroom curriculum and a video game called Interland.

It was developed with help from teachers, videographers, and internet safety and literacy organizations, and the resources are available online for free. It includes sections on how to limit sharing your personal information with people online. avoid falling for phishing or scams attacks, creating strong passwords and avoid negative behavior online.

Google said that the program is compliant with International Society for Technology in Education standards, awarded to programs that promote a range of tech-savvy skills.

In this case, that happens through a range of quizzes, role-playing activities, and other abstract exercises. For the “Share with Care” module, students look at a made-up social media profile and cross out information that a parent, employer, or future self might look poorly upon. In “Don’t Fall for Fake,” they decide whether a series of webpages and emails look real or fake. And “It’s Cool to be Kind” urges kids to avoid responding or reacting to hurtful messages, as well as block and report bullies.

Be Internet Awesome.

Interland, the accompanying video game, seems less like a training tool and more like a sweetener that could get students interested in the material. “Mindful Mountain,” for example, turns the process of sharing specific posts with the right people into a spatial puzzle. (It also works as a grim commentary on how opaque social network privacy settings can be, although that’s never mentioned.) Players promote positivity in a platforming game by tossing out friendly emoticons and hitting the “block” button to trap trolls. The password security game is a Temple Run-style endless runner about collecting letters and symbols.

Interland educational video game, This is only the latest in Google’s string of educational programs, which range from promoting Chromebooks in the classroom to offering virtual reality field trips through Google Cardboard. (Interland also uses a low-poly aesthetic that will be familiar to Daydream VR users.)

Don't Wait, Go With interland
https://beinternetawesome.withgoogle.com/interland

As someone who’s not a trained educator, I can’t pass judgment on this curriculum. Everybody could stand to be a little more cautious about phishing, but anti-bullying programs, of which “Cool to be Kind” is a subset, vary in effectiveness. Even if this is effective for teaching students the basic principles of internet use, we don’t know how well it will translate into real-world social media use. But at the very least, it’s a non-alarmist take on internet safety — even if I might rather teach my kid about hacking with the Mr. Robot game.