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How to Make SEO Friendly URLs

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As a URL is a very important part of a website it is a good way to make it SEO friendly. This will give your website a boost in rankings in the natural search engine results, thus, giving you many potential visitors to your website.

So, there are a couple of things to remember when building SEO friendly URLs......

1. Placement of your desired keyword in your URL will increase your ranking, so it may be wise to consider NOT changing your existing URL. Unless you can somehow redirect your URL if it is indeed changed, make it a point to use it for a long time. This is because a change URL may result in broken link and that would greatly decrease you ranking, especially if one of your pages is ranking well in the search engines.

2. Keywords in the URL in itself will not guarantee you great ranking but it will enhance your chances. A webpage with the keyword in it's URL will definitely outrank a web page without it, and as a result will potentially get more visits.

KEYWORD IN SUB DOMAIN

Before people abuse this idea, search engines puts good ranking on web sites which have keywords in their sub-domains, thinking that such websites have a strong correlation between keywords in the sub domain and it's contents, though this is no longer the case, it is still a very good idea to place one on your sub-domain. One of the good reason to do this is that, most of the time, sub-domains give a viewer a general idea on what to expect on a website as to what is its content is. Having your keyword in your URL may also result in it, showing up n the anchor text if someone links your website using your URL.

Read also : 3 Tips to Increase Domain Authority

SEO friendly URL's sub domain will always be relevant as to what the website is all about. It will and must include a number of pages in relating to what the keyword themed sub-domain is all about. It is also a good idea that such pages are of unique quality to avoid spam.

KEYWORD IN THE DOMAIN

URLs heart and soul is in its essence your domain, thus placing keywords, especially your main one will be very ideal. It will greatly enhance your rankings especially if your domain includes the word or phrase that a web-surfer is the one he is looking for. SEO friendly URL will most of the time then include the keyword in is domain name or if this cant be done will include other important keywords in your domain if it is not possible to use your main one.

Hyphenating keywords in your domain name is another thing one should consider. Not long ago hyphenated keywords did give advantage in rankings, but as of this time, it does not matter anymore, the main point is that you may want to secure the hyphenated version of your URL to secure it so that other people may not use it.

KEYWORD IN SUBDIRECTRY/FILE NAME

If somehow the keyword cannot be listed in the domain or in the sub domain, put it in the sub-directory. Of course a sub-directory, will be containing relevant pages or things connected to your keyword named sub-directory, if it is just a single page then it is better to use it as a file name. SEO friendly URL will use keywords located in sub-directory or file name as it will enhance your ranking, however, they must be used in either sub-directory or file name. Using it in both sub-directory and file name will result in a spam and will instead decrease your status.

Facebook earned $ 188,000 per employee in the last quarter

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Some Weirdest Myths of SEO in 2018

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It’s 2018, and search engine optimization is vital to your overall effective digital marketing strategy. So, what does it take to rank high in the search engines? Sure, you’ll read about all kinds of ways to improve your SEO rankings. However, many factors are in conflict with others, leaving us to question whether or not we should choose one strategy or another. Below are three common SEO myths that have been proven wrong, along with some real-life examples to debunk.

1. You Should Not Build Links For SEO

The Myth

It’s been stated for many years that the search engines have a strong distaste for unnatural links or any links that might manipulate page rank. Many have believed this might be considered part of a link scheme and a violation of Google’s guidelines.

The Evidence

Links remain the search engine’s strongest ranking signal. The real value in link building becomes quality over quantity. The more quality links a website has, the more Google will reward that site for their link building efforts, thus increasing the page rank for that website.

2. Clicks Don’t Influence Rankings

The Myth

Google’s official position on whether or not search engine click-through-rates have an impact on rankings has been skewed and inconsistent. Leading search engine optimization experts in multiple industries to believe that click data is too noisy and clicking is easy to spam, thus making it difficult to be used as a ranking signal.

The Evidence

There is a significant amount of evidence against this, mainly starting with Google’s guidelines on using clicks for rankings. Clicks in real time seem to affect rankings. For example, a page that is listed in the top 10 of Google will rank higher if people who click on that page spend significantly more time on that page than on other results in the top 10. Google will reward the page that has users who stay on that page longer than others because that page provides a more meaningful and long-lasting user experience for the searcher.

3. Keywords Are No Longer Important

The Myth

With Google updates such as Penguin and Hummingbird, many were left wondering if their overall SEO strategy had to change due to keywords being replaced by concepts and topics. Plus, they wondered if keyword targeting makes sense anymore.

Read also : How Much You Pay for SEO Services In 2017 ?

The Evidence

There is no doubt that Google and other search engines have changed the way search is conducted, such as voice recognition and autocomplete search. However, this does not make the implementation and usage of keywords any less important. Search is still a user-intent-based experience, so keyword usage and dynamic population of metadata within search engines will still influence click thro

Google Voice Search, The Future of India

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Google Voice Search, The Future of India

With smartphones getting cheaper and reaching millions of hands every day, the world is going completely mobile. Previously people used to talk over phones; now people are busy talking with their phones... only.

It is estimated that over 20 per cent of mobile searches are voice searches. Teens and adults are using the voice search functionality to perform various tasks - to call someone, ask for directions, find out about movie times, get help with homework, etc. The way in which people use search engines is shifting to the quicker method of voice search. All thanks to Google's commercials that say "Talk to Google".

To bring more precise answers, search engines are also pushing local results forward on the basis of search relevancy. If on says 'hospital near me' to Google, notice that Google displays all possible local listings of hospitals that are in close proximity to one's current location. For local searches, the search engine might need the location feature enabled on the smartphone.

50 Google Now Voice Commands

Voice search is also synonmously popular as a personal assitant like Siri for iPhones, Google Assistant on Android and Cortana on Windows. The popularity and adapability of voice search is increasing so rapidly that dedicated voice search device/personal assistants like Amazon Echo and Google Home have made their way into large number of homes.

All these personal assistants fetch information from various sources like Yelp, City Search, Yahoo! Local, Reserve Travel, Open Table and local directories for local searches. Listing of category-specific search platforms, like Zomato for food/restaurants, MagicBricks for property, Nearbuy for deals, etc., can also be seen in top search results for various local voice search queries.

So, all you business minds out there, don't forget to ask the SEO expert to get your business listed on relevant local listing sites and directories. Also, Google's free business listing service known as 'Google My Business' plays a major role in local searches. With the help of SEO efforts, like ensuring site crawability by search engines bots, and optimising content with essential business information like 'Name', 'Address', 'Phone Number', 'Directions' and other information asked for through voice search, businesses can attain the top position in voice search results.

In the future, voice search will completely change the face of conventional search where people used to type short and precise phrases on tiny screens. Voice search is making search more conversational, natural and detailed, resulting in the need for more enhanced and optimised content as per the user's need.

Read also : Google launched a program that helps people find the Qibla

People don't use voice search as they do conventional 'typing' search. In voice search, a user will talk in detail, say, in question format, or with more intricacies, for example, 'find movie show near me at 9:00 pm'. This would require businesses to generate content in a more customer-centric way, think about how a customer speaks, and also consider the type of questions and thoughts that come into the customer's mind while searching.

Businesses will also need to take into consideration the longer words and phrases that are used in actual speech. To tune content relevance and accuracy to voice search results, SEO is a must in general. With the help of SEO, businesses would be able to enhance visibility in voice search results by targetting long-tail keywords and optimising content on the basis of voice search behaviour and trends. Also, insights about website analytics gathered from the SEO team could help businesses alter content strategy and assess it on various parameters like location traffic, page traffic, category interest, consumer consumption behaviour, etc.

The increasing number of voice searches in India is the reason Google is constantly putting efforts into understanding local Indian languages and accents. To win the race of voice search, SEO will play a major role for businesses in the days ahead. To come up in the top search results and stay lighting fast in feeding content to user, SEO will be crucial.

To prove this, sample this research finding by Google: Mobile bounce rate is 9.56 per cent higher than desktop. This is because the mobile user quickly switches to another result when they find the previous result poorly optimised or when there are other issues like poor page speed, low quality content, low relevance of the content, etc.

So, folks! Don't just stick to typing words and optimising websites for conventional searches; choose the road of Voice Search SEO and stay ahead of competition.